Expanding the Nudge: Designing Choice Contexts and Choice Contents*

Expanding the Nudge : Designing Choice Contexts and Choice

To nudge is to design choice contexts in order to improve choice outcomes. Richard Thaler and Cass Sunstein emphatically endorse nudging but reject more restrictive means. In contrast, I argue that the behavioral psychology that motivates nudging also motivates what may be called jolting—i.e. the design of choice content. I defend nudging and jolting by distinguishing them from the sometimes op...

Salvaging the concept of nudge.

In recent years, 'nudge' theory has gained increasing attention for the design of population-wide health interventions. The concept of nudge puts a label on efficacious influences that preserve freedom of choice without engaging the influencees' deliberative capacities. Given disagreements over what it takes genuinely to preserve freedom of choice, the question is whether health influences rely...

Nudging by Shaming, Shaming by Nudging

In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. ...

Nudge, Embarrassment, and Restriction—Replies to Voigt, Tieffenbach, and Saghai

How to Nudge In Situ: Designing Lambent Devices to Deliver Information Salience in Supermarkets

There are available a number of mobile shopping aids and recommender systems, but none of which can be easily used for a weekly shop at a local supermarket. We present a minimalistic, mobile and fully functional lambent display that clips onto any shopping trolley, intended to nudge people when choosing what to buy. It provided salient information about the food-miles for various food items rep...